In Miami a large share of customers search in Spanish. A bilingual site lets them find you in their language, but only if it is built properly: each page needs its own translated address, natural copy rather than machine translation, and language tags so Google shows the English page to English searches and the Spanish one to Spanish searches. This website is an example of how we do it.
A real Spanish version of every page
Translated addresses (URLs) for each language
Language tags (hreflang) for Google
Natural copy, not machine translation
Language switcher on every page
SEO in both languages
Why it pays off in Miami
More searches
Appear in Spanish searches your competitors miss.
More trust
Customers contact a business that speaks their language.